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Canada Goose on the wing for better supply chain data

Toronto-based company halved Scope 1, 2 emissions from baseline

Enhancing its awareness of value chain emissions is central to Canada Goose's sustainability plans, as laid out in its latest impact report. (Courtesy Canada Goose Inc.)

Canada Goose Inc.’s five-year sustainability strategy has ended with a foundation for future efforts and a better understanding of next steps, the apparel company said about its FY 2026 impact report.

Released Monday morning, it summarizes Canada Goose’s efforts from 2020 to 2025 to reduce the carbon emissions from its manufacturing, promote circularity and understand its operations and supply chain from a sustainability standpoint.

The Toronto-based company, known for its jackets and winter attire, highlighted how it halved the combined carbon emissions from its owned sources (Scope 1) and energy (Scope 2) from a FY 2019 baseline and raised its use of sustainably sourced materials from FY 2021.

The five-year strategy helped Canada Goose “build our systems, identify where a lot of those data gaps were, build out partnerships that would help us achieve our ambitions,” Jeff Fitzpatrick, its head of sustainability, said on a virtual call last Thursday previewing the impact report.

Canada Goose aims to bolster its data management for upcoming environmental efforts, Fitzpatrick said. Good sustainability ambitions, he explained, should be “backed up by reliable information . . . clear ownership within the organization . . . and then there has to be a workable path to achieving those ambitions.”

Halving operational carbon from 2019

A key accomplishment nestled in Canada Goose’s report was a 50 per cent cut to its Scope 1 and 2 emissions.

This was largely achieved by replacing the natural gas-powered equipment in its Ontario and Manitoba manufacturing sites with electric heat pumps. Another action was installing a heat capture system in one of its facilities, slashing the building’s Scope 1 emissions by 60 per cent.

Canada Goose anticipates more reductions to its operating emissions from further decarbonization steps in its facilities. Canada Goose is hoping to reach a reduction of 80 per cent or higher, Fitzpatrick said.

From 2021, Canada Goose raised its use of preferred fibres and materials from 21 per cent to 91 per cent and bluesign-approved fibres from 45 per cent to 89 per cent.

So less of its products end up in landfill, Canada Goose has maintained its partnership with Debrand, a reverse logistics and circularity business based in Surrey, B.C. Since 2020, over 40 tonnes of Canada Goose products have been diverted from landfill, with some donated.

Data is central to Canada Goose

Throughout the call, Fitzpatrick stressed the importance of clear data to Canada Goose. Being armed with such information “allows us to make informed decisions,” he said. To achieve this, Canada Goose has worked to make its measurements more detailed, moving away from broad assumptions and toward improved product- and supplier-level insight.

For example, Canada Goose completed life-cycle assessments for all of its global products in FY 2026 using a greenhouse gas inventory tool made by Carbonfact. The tool can be used to understand how material sourcing would affect the life cycle of a product, Fitzpatrick said.

Acquiring a high-resolution picture of its supply chain emissions, known as Scope 3, was emphasized by Canada Goose. Scope 3 is often the biggest source of carbon emissions in a company's value chain and widely considered to be the trickiest scope to measure due to its wide berth and a company’s limited actions to address such pollution. Canada Goose's Scope 3 emissions rose almost 18 per cent from FY 2023 to FY 2026 and made up most of its emitted carbon in 2026. 

Canada Goose is still relying on some assumptions for Scope 3 data, Fitzpatrick said. To close this gap, the company is partnering with its suppliers to receive data on sourcing and environmental impacts, and understanding factors such as if the supplier’s facilities are powered by renewable energy or if a farm is using regenerative practices.





Canada Goose significantly elevated its use of preferred fibres and materials and bluesign-approved fibres from 2021 to 2025. (Courtesy Canada Goose Inc.)

Improving the completeness and accuracy of Scope 3 data in FY 2027 is a goal of Canada Goose as laid out in the latest report.

To showcase its climate commitment, Canada Goose validated its targets under the Science Based Targets initiative in FY 2026, which aligns it to a goal of being net-zero by 2050.

Where Canada Goose wants to fly toward

Fitzpatrick listed five sustainability focuses for Canada Goose on the call: responsible sourcing; circularity; nature; environmental, social and governance disclosure and reporting; and climate action.

To enhance its sourcing, Canada Goose plans to expand on the visibility of its value chain and continue engagement with suppliers.

For circularity, Fitzpatrick said the company aims to maintain its emphasis on durable design, repair, waste diversion and use of alternative materials.

Canada Goose has the ambition to instill a “holistic view” of biodiversity and preserving nature in its sustainability plan, Fitzpatrick explained.

Increased transparency about sustainability data is a key ambition for the company, he said.

Finally, maintaining actions to reduce operational carbon emissions and taking on the “big, hairy” challenges around Scope 3 were named priorities.



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